Archive for March, 2010

Jim Zima column: LaFave, Lee top multiyear lists

Wednesday, March 31st, 2010

(Source: Bowling News)

T ime is the test of a top bowler. To qualify as a premier performer in the sport, a bowler must be able to maintain a high average over a number of years.

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My 3 Secrets to Getting New Customers at Zero to Low Cost

Wednesday, March 31st, 2010

(Source: Everyone’s Blog Posts – Bowling Industry)

Click on ‘View Fred Kaplowitz’s Blog’ to see all my posts.

Apple and AT&T have been joined at the hip since the iPhone’s introduction in 2007. U.S. customers who wanted the device had one choice of carrier. Apple needed to drop its exclusive with AT&T for a number of reasons:


- Verizon is AT&T’s serious competition in the U.S.
- Verizon was heavily courting companies like Motorola that were building phones using Google’s Android as the operating system.
- AT&T has developed a reputation — rightly or wrongly — for bad or limited connectivity for the iPhone.
- Apple can sell only so many iPhones in the US solely through AT&T. Eventually it reaches a market saturation point with the carrier.

From a strategy standpoint, Apple recognized that to grow, it needed to expand its channel of distribution: how it gets its product to market and how it reaches new customers

For the proprietor, or anyone who owns a business that is dependent upon customer visits as its business model, the need to expand its base is a never-ending and expensive battle. So new ways to reach a new base must be reviewed.

Here are 3 Secrets to Getting New Customers at Zero to Low Cost

1. Be the builder of multiple relationships:
A “Facebook” strategy and a “LinkedIn” strategy that targets your business friends, acquaintances and any other “business” friend you may have. Write to them under your company Facebook page telling them what or how you are doing to market your business. Their feedback will broaden your market reach, give you information to make better decisions and get a level of involvement with your business that you never had. Benefits -95, Costs -$0. Thank them with “bowling offers.”

2. Be the merchant of “freemiums”:
Give information, ideas, and assistance to your business network(s) without asking for anything back. There will be time for asking when you build the level of trust that is needed. Here’s an example. One of our clients wanted to expand the market for its fish ‘n’ chips sandwich in a predominantly “burger and chicken” facility. What happened astonished them. They offered 20 free fish sandwiches and the next week they sold 30+ sandwiches. Not bad considering that they hadn’t sold any for a month. Thank you, Mr. Network.

3. Be the niche marketer:
Do you know how many ethnic newspapers, radio stations and websites there are in your market and no one is marketing to these specific ethnic groups? In Texas, several of my clients had the opportunity to market on Hispanic stations (at extremely low rates). By creating a Hispanic Facebook network, the proprietors became involved in the fabric of this community, building trust and establishing relationships. The result was more parties and special events.

Setting up your business Facebook page and LinkedIn page is a snap. If you can’t figure it out, ask your teenager or any teenager.

Just promise me one thing: Please don’t use it as a billboard to constantly sell.

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Wolfe Takes First Round Lead in Lumber Liquidators Marathon Open with Near-Record 2,338 Total

Tuesday, March 30th, 2010

(Source: Professional Bowlers Association)

BALTIMORE, Md. – Mike Wolfe of New Albany, Ind., averaged 259.78 for nine games to take the first round lead in the Lumber Liquidators Marathon Open at AMF Country Club Lanes Tuesday by seven pins over Sean Rash of Wichita, Kan.

Wolfe, a four-time Lumber Liquidators PBA Tour titlist, missed the nine-game PBA scoring record of 2,367 pins set by Walter Ray Williams Jr. in Tucson, Ariz., in 2004, by 29 pins, posting a 2,338 total on the PBA Cheetah lane condition – the first of seven different lane conditions that will be used in the Marathon Open.

“I just tried to make the ball not hook too much,” Wolfe said. “I try to keep my ball reaction down the lane as close to the same as possible, pair after pair. The guys who seem to get into trouble usually hook the ball too much.

“I tend to like the shorter oil patterns (like the Cheetah pattern),” he added. “I tend to throw the ball too hard at times, which means I need to completely change my thought pattern for tomorrow. My history on the Shark pattern (the longest oil pattern) is probably one of my worst because it takes me too long to figure out what’s going on. I’ve been working on that.”

The entire field of 133 will bowl nine additional games on the long-oil Shark condition Wednesday, after which the top 44 bowlers will advance to seven-game rounds on the Viper and Chameleon lane conditions on Thursday.

“I’ll get a couple different balls out of the bag, pay attention and try to stay in the hunt,” Wolfe said.

Rash, also a four-time PBA Tour winner, also averaged 259 in posting a 2,331 pinfall total despite nursing a sore wrist that has plagued him for two months.

“I won here a couple of years ago on the Cheetah pattern, so knowing you’re coming into this building and bowling on the Cheetah as the first pattern, you have a lot of confidence,” Rash said. “When you throw lots of strikes, it’s a lot of fun. I didn’t have a single open the entire block.

“But there are five days and lots of bowling left. I’m probably safe to make first cut, maybe the second,” he added, “but after that? I just hope I’ll still be around, bowling on Sunday.”

Chris Barnes of Double Oak, Texas, was third with a 2,311 total followed by Stevie Weber of Chalmette, La., at 2,302 and Eddie VanDaniker Jr. of Essex, Md., with 2,279 pins.

The Marathon Open is the final event of the Lumber Liquidators PBA Tour’s regular season, and one of its most demanding events. Over the course of five days, the tournament leaders will bowl seven rounds, all on different lane conditioning patterns, to decide the top five players for the stepladder finals that will air Sunday at 1 p.m. Eastern on ESPN. The tournament leader after 53 games will select the lane condition to be used for the TV finals.

LUMBER LIQUIDATORS PBA TOUR
LUMBER LIQUIDATORS MARATHON OPEN
AMF Country Club Lanes, Baltimore, Tuesday

FIRST ROUND (after 9 games, Cheetah lane condition)

1, Mike Wolfe, New Albany, Ind., 2,338.
2, Sean Rash, Wichita, Kan., 2,331.
3, Chris Barnes, Double Oak, Texas, 2,311.
4, Stevie Weber, Chalmette, La., 2,302.
5, Eddie VanDaniker Jr., Essex, Md., 2,279.
6, Mika Koivuniemi, Hartland, Mich., 2,270.
7, (tie) Parker Bohn III, Jackson, N.J., and Wes Malott, Pflugerville, Texas, 2,250.
9, Bobby Hall II, Landover, Md., 2,237.
10, Tommy Jones, Simpsonville, S.C., 2,223.
10, Brad Angelo, Lockport, N.Y., 2,223.
12, Nathan Bohr, Wichita, Kan., 2,203.
13, Jason Sterner, McDonough, Ga., 2,200.
14, Jesse Buss, Wichita, Kan., 2,198.
15, Dave D’Entremont, Middleburg Heights, Ohio, 2,187.
16, Billy Oatman, Chicago, 2,185.
17, Jeff Carter, Springfield, Ill., 2,174.
18, Todd Book, Wapakoneta, Ohio, 2,173.
19, Tom Daugherty, Wesley Chapel, Fla., 2,160.
20, Joe Ciccone, Buffalo, N.Y., 2,157.
21, Bob Hale, Louisville, Ky., 2,151.
22, Walter Ray Williams Jr., Ocala, Fla., 2,144.
23, Chris Loschetter, Avon, Ohio, 2,143.
24, Eddie Graham, Centerville, Ohio, 2,142.
25, Mike Scroggins, Amarillo, Texas, 2,141.
26, Steve Jaros, Yorkville, Ill., 2,130.
27, Derek Sapp, Keokuk, Iowa, 2,125.
28, Ronnie Russell, Camby, Ind., 2,122.
29, Ryan Shafer, Horseheads, N.Y., 2,121.
30, (tie) Robert Smith, Columbus, Ohio, and Doug Kent, Newark, N.Y., 2,119.
32, Mike Edwards, Tulsa, Okla., 2,113.
33, (tie) Norm Duke, Clermont, Fla., and Ryan Ciminelli, Cheektowaga, N.Y., 2,107.
35, David O’Sullivan, Orlando, Fla, 2,102.
36, Robert Eddy II, Saginaw, Mich., 2,101.
37, Andres Gomez, Colombia, 2,097.
38, D.J. Archer, Mineral Wells, Texas, 2,096, $100.
39, Ronnie Horton, Christiansburg, Va., 2,095.
40, Jason Belmonte, Australia, 2,091.
41, Ryan Abel, Bel Aire, Kan., 2,089.
42, (tie) Dino Castillo, Carrollton, Texas, and George Lambert IV, Canada, 2,077.
44, (tie) Mitch Beasley, Puyallup, Wash., and Bill O’Neill, Southampton, Pa., 2,074.
46, Brian Voss, Alpharetta, Ga., 2,070.
47, Danny Wiseman, Baltimore, 2,066.
48, Jack Jurek, Lackawanna, N.Y., 2,059.
49, PJ Haggerty, Clovis, Calif., 2,051.
50, Lee Vanderhoef, Greenville, S.C., 2,038.
51, John Nolen, Grand Blanc, Mich., 2,037.
52, William Barlow, Edgewood, Md., 2,034.
53, Pete Weber, St. Ann, Mo., 2,033.
54, (tie) Jason Couch, Clermont, Fla.; Tom Smallwood, Saginaw, Mich., and Lonnie Waliczek, Wichita, Kan., 2,030.
57, Troy Wollenbecker, Miami, 2,028.
58, Tim Criss, Bel Air, Md., 2,025.
59, Patrick Allen, Wesley Chapel, Fla., 2,023.
60, (tie) Cassidy Schaub, Ashland, Ohio, and Thomas Wall III, Fayetteville, N.C., 2,020.
62, Steve Harman, Indianapolis, 2,018.
63, Brian Waliczek, Birch Run, Mich., 2,016.
64, Mike Fagan, Patchogue, N.Y., 2,011.
65, Michael Machuga, Erie, Pa., 2,007.
66, Wayne Garber, Modesto, Calif., 2,003.
67, Michael Haugen Jr., Carefree, Ariz., 2,001.
68, Michael Stocks, Leesburg, Va., 1,996.
69, Mike DeVaney, San Diego, 1,994.
70, Vic Marotto, Wallingford, Conn., 1,984.
71, Kevin Cartier, Beverly, N.J., 1,983.
72, Chris Hans, Richmond, Va., 1,978.
73, Gary Faulkner, Norfolk, Va., 1,975.
74, Eugene McCune, Munster, Ind., 1,973.
75, Chris Forry, Bridgeport, Conn., 1,969.
76, (tie) Scott Newell, Deland, Fla., and Stuart Williams, England, 1,965.
78, (tie) Ryon Collins, Richmond, Va., and Ritchie Allen, Columbia, S.C., 1,961.
80, Brian Kretzer, Dayton, Ohio, 1,940.
81, John Di Santis, Wilmington, Del., 1,939.
82, Travis Celmer, Wernersville, Pa., 1,919.
83, John May, Lincolnton, N.C., 1,915.
84, Diandra Asbaty, Chicago, 1,902.
85, Kevin Pickett, Mechanicsville, Va, 1,899.
86, Joe Bailey, Doylestown, Ohio, 1,890.
87, David Knight, Folcroft, Pa., 1,888.
88, (tie) Rhino Page, Dade City, Fla., and Justin Warhol, Sound Beach, N.Y, 1,886.
90, Tim Mack, Indianapolis, 1,883.
91, Mike McDonnell, Chesterfield, Va, 1,880.
92, (tie) Chris Paroly, Plainview, N.Y., and Matt Freiberg, Somerset, N.J., 1,873.
94, Jeremy Merriner, Winchester, Va., 1,871.
95, Shane Holbert, East Lansdowne, Pa., 1,859.
96, Stephen Haas, Enola, Pa., 1,854.
97, Johnathan Bower, Middletown, Pa., 1,852.
98, Steven Black, Phoenix, 1,851.
99, Tim Pfeifer, Cranberry Twp., Pa., 1,844.
100, Philip Petersam, Baltimore, 1,834.
101, Stanley Lobodzinski, Edgewood, Md., 1,825.
102, Christopher Blackmore, Alexandria, Va., 1,824.
103, Jeff Keller, Chesapeake, Va., 1,823.
104, Alvin Horne Jr, Coram, N.Y., 1,820.
105, Joseph Costanzo, Plainview, N.Y., 1,801.
106, Howard Ridgeway, Cleveland, 1,798.
107, Larry Klick, Erie, Pa, 1,783.
108, Gregory Smith, Baltimore, 1,759.
109, Tom Lemanski, Hazlet, N.J., 1,738.
110, Kevin Brophy, Oakhurst, N.J., 1,734.
111, Wayne Bolin, Lumberton, N.C., 1,729.
112, (tie) Gary Mixon, Clinton, Md., and Hubert Register, Philadelphia, 1,704.
114, Matt Traina, Farmingdale, N.Y., 1,697.
115, Steven Arehart, Chesapeake, Va., 1,686.
116, Brian DiCicco, Agawam, Mass., 1,674.
117, Joshua Shriver, Winchester, Va., 1,667.
118, Robert Tracey, Sykesville, Md., 1,662.
119, Phillip Johnson, Nasville, N.C., 1,657.
120, Dave Jones Jr., Baltimore, 1,639.
121, Jeff Bragg, Linesville, Pa., 1,610.
122, Donald Messinese, Churchton, Md., 1,578.
123, Ralph Ehrlich, N.Massapequa, N.Y., 1,562.
124, David Reed, Shoreham, N.Y., 1,557.
125, Jack Nealon, Bowie, Md., 1,554.
126, Larry Martin, Pasadena, Md, 1,531.
127, Earl Langkam Jr, Toppa, Md, 1,508.
128, Mike Charney, Baltimore, 1,502.
129, J.J. Vece, Wallingford, Conn., 1,492.
130, Tommy Dean Garland, Sykesville, Md., 1,460.
131, David Zeitz, Philadelphia, 1,459.
132, Barry Wilson Jr., Landover, Md., 1,426.
133, Colin Jones, Glen Burnie, Md., 1,366.

300 Games – Brad Angelo, Michael Machuga, Derek Sapp, Ryan Shafer, D.J. Archer.

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Hundreds Bid Farewell to Officer David Haynes

Tuesday, March 30th, 2010

(Source: Bowling)
There was a final farewell to a fallen St. Louis Police officer, Tuesday.. A funeral mass was held for Officer David Haynes. Officer Haynes is being remembered as a a family man, a military veteran, and a dedicated officer who died doing what he loved….
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PBA Spare Shots: Williams Finishes Third, But Creates a Tie in PBA Player of the Year Race with One to Go

Tuesday, March 30th, 2010

(Source: Professional Bowlers Association)

Walter Ray Williams Jr. finished third in the GEICO Mark Roth Plastic Ball Championship Sunday, losing a 255-237 decision to eventual champion Brian Ziesig, but it earned Williams four points in the 2009-10 PBA Player of the Year race, creating a tie with Bill O’Neill heading into the Lumber Liquidators Marathon Open, the final regular-season event this week in Baltimore.

The Player of the Year race may come down to who makes the stepladder finals field Sunday in Baltimore. At stake are 16, 8, 4, 2 and 1 points, respectively, for the top five finishers. Heading into the Baltimore finale, Williams and O’Neill each had 56 Player of the Year points. Mike Scroggins was still in the race in third place with 48 points. Chris Barnes and Tom Smallwood were fourth and fifth with 32 and 29 points, respectively, but both were mathematically eliminated from contention in West Babylon.

If there is a tie for first place at the conclusion of the Lumber Liquidators Marathon Open, the player with the most Harry Smith Point Leader points will win the title. A three-way tie is possible if Williams and O’Neill both fail to make the finals, and Scroggins finishes second. If the tiebreaker comes into play, Williams is currently the overall points leader with 214,981. O’Neill is second with 201,519 and Scroggins is fifth with 173,546.

Sunday’s ESPN stepladder finals of the Marathon Open will air at 1 p.m. Eastern.

ZIESIG JOINS LIST OF FIRST-TIME CHAMPIONS, BUT WON’T GET AN EXEMPTION
Brian Ziesig’s sudden-death victory over Jason Belmonte to win the GEICO Mark Roth Plastic Ball Championship Sunday in West Babylon, N.Y., was an instant classic, re-airing on ESPN Classic Monday night, and the Levittown, N.Y., etched his name into the PBA record book in a handful of categories.

But he won’t receive a PBA Tour exemption for 2010-11 because, under PBA rules, exemptions are awarded only to active PBA members. Ziesig is a former PBA Touring member who didn’t renew his membership in 2010.

With his victory, however, Ziesig becomes the first non-member ever to win a standard PBA Tour title, and the first amateur to win any PBA Tour title since Brett Wolfe won the 2002 USBC Masters. Ziesig is the second non-member to reach the TV finals (Anthony LaCaze was the first, in the 2008 Golden Anniversary Classic in Hammond, Ind.) after qualifying through a Tour Qualifying Round and he is the seventh player to win his first PBA Tour singles title during the 2009-10 season.

OUT-POURING OF SUPPORT MAKES HARD WORK WORTHWHILE FOR MARK ROTH
All of Mark Roth’s hard work over the past six weeks to build his strength and regain as much use of his body as possible paid off when he was greeted with an out-pouring of support when the PBA Hall of Famer and wife Denise arrived at the GEICO Mark Roth Plastic Ball Championship, named in his honor.

In addition to the moral support, the 34-time PBA Tour champion was the benefactor of financial assistance from host AMF and others as he continues to face expensive rehabilitation and medical costs in the wake of the stroke he suffered on May 31.

Fans who would like to show their support for the Roth can send direct contributions to: Mark Roth, PO Box 37, Fulton, NY 13069, or they can purchase limited-edition Mark Roth plastic bowling balls just like the ones used during the Mark Roth Plastic Ball Championship. A limited number of Roth balls are still available for $100 each from OnTheBallBowling.com.

BARNES TOPS PEPE FOR $10,000 WIN IN CHRIS BARNES CHALLENGE V
Nassau (N.Y.) Community College student Anthony Pepe of Queens, N.Y., made a contest of it, but in the end, Chris Barnes defeated the 21-year-old amateur, 681-649, to win Chris Barnes Challenge V presented by Columbia 300 at AMF Babylon Lanes in West Babylon, N.Y. Barnes took home a $10,000 jackpot, the largest prize in the series, and he improved his record in challenge matches to 3-2.

The final match in the series, which was broadcast exclusively online on pba.com’s Xtra Frame video-streaming “bowling channel,” was contested on the Shark pattern, but the two players were allowed to bowl with whatever equipment they wished.

2009-10 PBA LUMBER LIQUIDATORS STATISTICS

CHRIS SCHENKEL PLAYER OF THE YEAR STANDINGS

Pos.

Bowlers

City, State

CRA

Points

1

W.R. Williams Jr.

Ocala, Fla.

6

56

 

Bill O’Neill

Southampton, Pa.

6

56

3

Mike Scroggins

Amarillo, Texas

4

48

4

Chris Barnes

Double Oak, Texas

3

32

5

Tom Smallwood

Saginaw, Mich.

3

29

6

Ryan Ciminelli

Cheektowaga, N.Y.

4

26

 

Rhino Page

Dade City, Fla.

4

26

8

Kelly Kulick

Union, N.J.

1

24

 

Jason Belmonte

Australia

3

24

 

Mike Fagan

Patchogue, N.Y.

2

24

 

Brian Kretzer

Dayton, Ohio

2

24

CRA = Championship Round Appearances

HARRY SMITH POINT LEADER AWARD STANDINGS

Pos.

Bowlers

City, State

Titles

Points

1

W.R. Williams Jr.

Ocala, Fla.

2

214,981

2

Bill O’Neill

Southampton, Pa.

2

201,519

3

Jason Belmonte

Australia

0

176,432

4

Chris Barnes

Double Oak, Texas

0

175,161

5

Mike Scroggins

Amarillo, Texas

2

173,546

6

Wes Malott

Pflugerville, Texas

0

169,394

7

Tommy Jones

Simpsonville, S.C.

0

149,540

8

Rhino Page

Dade City, Fla.

1

148,077

9

Tom Smallwood

Saginaw, Mich.

1

142,780

10

Jack Jurek

Lackawanna, N.Y.

1

138,283

11

Mike Fagan

Patchogue, N.Y.

1

137,455

12

Pete Weber

St. Ann, Mo.

0

133,235

13

Sean Rash

Wichita, Kan.

0

132,412

14

Jason Couch

Clermont, Fla.

0

128,899

15

Ryan Ciminelli

Cheektowaga, N.Y.

0

120,148

16

Ryan Shafer

Horseheads, N.Y.

0

116,943

17

Patrick Allen

Wesley Chpl, Fla.

0

113,504

18

Mike DeVaney

San Diego

1

110,666

19

Chris Loschetter

Avon, Ohio

0

110,095

20

Norm Duke

Clermont, Fla.

1

109,971

21

Brian Kretzer

Dayton, Ohio

1

109,509

22

Michael Machuga

Erie, Pa.

0

104,166

23

Mika Koivuniemi

Hartland, Mich.

0

103,226

24

Eugene McCune

Munster, Ind.

0

99,942

25

Ronnie Russell

Camby, Ind.

0

94,334

26

Steve Harman

Indianapolis

0

94,221

27

Steve Jaros

Yorkville, Ill.

0

94,105

28

Michael Haugen Jr.

Carefree, Ariz.

0

93,984

29

Andres Gomez

Colombia

0

93,859

30

Stevie Weber

Chalmette, La.

0

90,309

31

Brad Angelo

Lockport, N.Y.

0

88,488

32

Mike Edwards

Tulsa, Okla.

0

88,317

33

Brian Voss

Alpharetta, Ga.

1

85,765

34

Parker Bohn III

Jackson, N.J.

0

85,443

35

Jeff Carter

Springfield, Ill.

0

83,654

36

Lonnie Waliczek

Wichita, Kan.

0

81,441

37

Ritchie Allen

Columbia, S.C.

0

81,146

38

Mike Wolfe

New Albany, Ind.

0

80,708

39

Stuart Williams

England

0

80,100

40

Joe Ciccone

Buffalo, N.Y.

0

77,999

41

Robert Smith

Columbus, Ohio

0

76,830

42

Nathan Bohr

Wichita, Kan.

0

74,658

43

Wayne Garber

Modesto, Calif.

0

71,221

44

PJ Haggerty

Clovis, Calif.

0

71,092

45

Mitch Beasley

Puyallup, Wash.

0

69,455

46

Todd Book

Wapakoneta, Ohio

0

68,868

47

Anthony LaCaze

Melrose Park, Ill.

1

68,213

48

Doug Kent

Newark, N.Y.

0

66,490

49

Tim Mack

Indianapolis

0

66,006

50

Amleto Monacelli

Venezuela

0

62,027

EARNINGS LEADERS

Pos.

Bowlers

City, State

Events

Earnings

1

W.R. Williams Jr.

Ocala, Fla.

17

$145,170

2

Bill O’Neill

Southampton, Pa.

17

$143,075

3

Mike Scroggins

Amarillo, Texas

17

$115,855

4

Chris Barnes

Double Oak, Texas

17

$110,510

5

Tom Smallwood

Saginaw, Mich.

17

$89,960

6

Rhino Page

Dade City, Fla.

17

$82,360

7

Wes Malott

Pflugerville, Texas

16

$78,720

8

Jason Belmonte

Australia

15

$78,440

9

Mike Fagan

Patchogue, N.Y.

17

$76,100

10

Tommy Jones

Simpsonville, S.C.

17

$66,910

AVERAGE LEADERS

Pos.

Bowlers

City, State

Games

Avg.

1

W.R. Williams Jr.

Ocala, Fla.

504

222.86

2

Chris Barnes

Double Oak, Texas

462

220.23

3

Wes Malott

Pflugerville, Texas

418

219.98

4

Mike Fagan

Patchogue, N.Y.

435

219.85

5

Ryan Ciminelli

Cheektowaga, N.Y.

342

219.27

6

Tommy Jones

Simpsonville, S.C.

452

218.86

7

Bill O’Neill

Southampton, Pa.

453

218.83

8

Mike Scroggins

Amarillo, Texas

418

218.79

9

Rhino Page

Dade City, Fla.

423

218.34

10

Sean Rash

Wichita, Kan.

400

217.93

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Pizza Pins N Pop

Tuesday, March 30th, 2010

(Source: Everyone’s Blog Posts – Bowling Industry)
Click on ‘View Fred Kaplowitz’s Blog’ above to see all my posts.

This open play family program has been around awhile. I first ran it in 1992 when I was the VP marketing at Bowling Corporation of America. Its two hours of bowling, shoe rental, a large pizza and a pitcher of pop (soda, soft drink, Coke, Pepsi or whatever beverage you are serving) for a set price; range is between $39.95 and $79.95.

Since then I have twisted it up and created a league program called Party Animal, Pizza Bowl, or even Bowl n Boogie (for all you Texans out there). We have even pitched it to corporate America and sent letters to the HR people or emails if we had them.

While we all want to send an email, remmber only about 20% to 25% of all emails get opened–less if you are sending to a corporate account. Snail mail still works. As do postcards. And they should be used in conjunction with your website, Facebook ads, and electronic press distribution.

We called the corporate program a two-game “10 x 10 league.” Summer is a good time to try this since you have more available inventory during first shift.

So here’s the letter. Its simple, to the point and full of benefits about team-building. Use it, modify it or create an email blast out of it. The only thing you will have to do is insert a good testimonial from a credible source!

Or put it in a box with a $10 gift certificate and then mail out 100 of them to HR people. Enclose a keychain or a refrigerator magnet. WHY? Well, “lumpy” mail gets opened three times more than plain old mail.

Know why? Because it appeals to the “Cracker Jacks” kid in all of us.


Your Letterhead


Building Teamwork Has Never Been Easier and More Fun

In today’s ever-changing business world, the one constant that drives top-producing companies is people. Good people.

But sometimes good people get frustrated, discouraged and caught up in “putting out fires.”

That’s when they need a morale boost and some team-building fun.

And at (center name) we have developed just the thing to relive some stress and put the “Togetherness” back in the TEAM.

It’s our newest “10 weeks for $10 bucks program.” It’s a chance for your people to get together for one night a week for 10 sessions and bowl, eat a pizza and enjoy some beverages. All for just $10 per person per week.

Bowling is a fun way to get your people together, to socialize and discuss some business issues in a “no stress” environment. Best of all, almost any one can bowl. In fact, last year more Americans bowled (55 million) than played golf (25 million).

“We had the best team-building experience at (bowling center name). We have had
a tough year and over the course of the program I watched as our employees opened
up to each other and even talked some shop. Thanks, We will do this again.”
–Joe Employer, Any Company USA

To set up your own 10 x 10 bowling program, pleas e-mail me at ___________ and I will be happy to respond with some additional information and demonstrate how easy it is to set up.

Sincerely

Center name

Person
Email address

P.S. This program does not have to be paid for by the company either. Many of your employees would gladly get involved in it if you just communicated its availability.

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